If Real Estate Licenses Came With Marketing Degrees

Most real estate agents are not marketing experts. They did not get into real estate on their way to a lucrative marketing career. In fact many agents don’t know anything about marketing and so they just do things as they have always been done. And the way it has always been done in real estate is with image advertising. This is not news. It is an obvious fact that can be found by simply looking around your own neighborhood and in your own mailbox.

One of the major aspects of image advertising employed by real estate agents is the large color photo of themselves. When I see these kinds of ads and signs, with the agent’s picture being the most prominent thing in them, I wonder why I should care what they look like. I know this will sound harsh to many of you that are currently using this kind of advertising, but I am not sure how my real estate agent being photogenic will help them sell my home. I consider myself to be an average consumer. And as such, for me to pick up the phone and call the phone number off of any advertising, I need to see the benefit to me. I don’t see any benefit to me in these ads.

So if image advertising is not the way to go, what is? Direct response advertising. With a direct response ad you give people a reason to pick up the phone and call you. You can compel people to dial into a call capture hotline with any number of benefits to them. The key is that you offer them something of value such as a coupon, a free report, or a free home evaluation. People are much more likely to call an agent that is offering them a free report on “10 Tips To Selling Your Home Fast” than they are an agent that is only offering them a nice smile.

The other important thing that you can do in a direct response ad is set yourself apart from the competition. This kind of marketing is perfect for yellow pages ads. If you look at the ads that are usually running in the phone book, they all look the same. What is going to compel someone to choose you over all the other agents in there? If you use the standard image advertising approach, there is nothing there to get the consumer to pick up the phone and call you. However, if you have a direct response ad that immediately grabs their attention and tells the consumer what you are going to offer them (a FREE report for example) and how to get it (by calling your 24/7 toll free call capture hotline) you set yourself apart from all the other agents in the book.

Direct response advertising also has one more major advantage over image advertising. You can’t track image advertising. Image advertising has its place and that is in businesses that have the time and resources that are necessary to have people recognize their name or logo on sight. Real estate agents usually do not fall into that category. They are working with tighter budgets and shorter timelines. They need to know if the ads they are using are working now, what their return on investment is, and what ads need to be scrapped. This can all be accomplished with direct response advertising. Direct response advertising, when done correctly, has a call to action built in that when acted on, can be tracked using call capture technology. This allows real estate agents to really see what is working for them and what is not.

Most real estate agents are not marketing gurus. When they got their real estate license it did not come with a degree in marketing. So it is understandable that most agents just do things the way they have always been done when it comes to advertising. Unfortunately, that is image advertising. If you want to compel people to call you, stand out from your competition and be able to track your results from your advertising efforts, direct response marketing is the way to go.

Getting Your Real Estate License

Being a real estate agent is an exciting and fun career. If you don’t want to be one, you still might want to consider investing in real estate. It is a profitably market, and you can easily get involved with your license as long as you take the proper precautions in mind.

Licensing usually changes from state to state; however, there is a common number of issues or problems you may face. To succeed in grabbing that license, you will want to keep a few important considerations and tips in mind.

More commonly than not, you must achieve certain pre-license requirements. You need to find out what these are so that you can properly prepare for them. It is common for these to contain educational skills, so ensure you know what they consist of.

You may also have to go through a series of requirements after you receive your license. If this is the case, prepare yourself. You should know the general process so that you do not discover unwanted news.

Usually, the questions on the exam are new for the individual. Obviously for this reason, you should do a lot of studying and ensure you know the material.

Take a course to prepare yourself mentally, and ensure you schedule a test right after. This will drastically improve the chance of success, as you will not have forgotten anything.

Furthermore, practice makes perfect. Scour nearby resources for practice exams. This will help you get a better understanding of the material and what is expected. It will also give you a grasp of the test format.

Lastly, you should take a course that guarantees you will pass the exam. If you do not pass the exam, you will need to pay to retake it. By using a course that guarantees your success, you will be able to get some type of money or deal back.

A Career in Real Estate, Is It for You?

It is interesting who comes to real estate school. I know who should come to real estate school. Since almost all real estate is sold on commission, anyone can get a real estate license and start earning money. Many people get a license and never make any money. Other people start to make money immediately and continue making a nice living for the rest of their lives.

I believe that one characteristic that the winners have in common is a genuine desire to succeed. You do not have to earn five hundred thousand per year to be a success. If you are working fifty hours a week at a job you hate with a boss you like even less, perhaps a change would be welcome. If your income is less than stellar that makes the decision even easier. How much would you have to believe you could earn selling real estate to have it make sense. It would seem to me if you could earn the same amount, that would be good. If you could earn more and enjoy it more, that would be great.

Here is something to consider. Are you very, very good at your current job? What if you answered a super YES to that question? Also if you did your current job twice as good as you do, would you make more money? If the answer to this one is no, you need to consider a career selling houses on commission. No commission job is easier to start than selling real estate. All you have to do is; go to school, get a license and brokers will be calling you offering you a job. It is a wonderful opportunity for the right person.

You have to learn a lot. You learned a lot for your current job. If you will commit to learn, a career in real estate will work for you. There is a lot to learn. You are not going to do better without learning whether you change careers or not.

One thing is for certain, you will like your new boss. You are your own boss. This is the good news but it is also the bad news. You are your own boss. Nobody tells you when to go to work, when to take a break, or when to go on vacation. If you are the kind of person that does not need anyone to tell you these things, a career in real estate will work for you.

Learning to make money selling homes is a process. Obviously. the harder you work, the more money you will make. Also the more effectively you work. the more money you will make. The way real estate works,there are people called brokers that will teach you how to get started. They will also teach you to be more effective and make more money.

You will be exposed to lots of training. You will probably make more money, have more fun, and have more control over your own destiny with a career in helping people find a new home.

All my life I have wondered why people put up with a boss telling them when they can go on vacation or which week-end they have to work. Many a hot July day in Florida, I have been sitting in my air-conditioned car watching some guy up on a roof nailing down shingles and I ask myself,”Why doesn’t he climb down from that roof and go to real estate school?”.

The largest obstacle most people face is procrastination. I have had many students tell me” I intended to do this years ago.” Get Started. Set yourself a goal to earn one hundred and fifty per cent of your current income. Enroll in license school. You will amaze yourself.